THE ROCK IN QUESTION
THIS ROCKSHOULDN'T BE HERE.
A 16,500-tonne piece of Jasper quartzite, carried 400 kilometres across Alberta by glacial ice.
Pioneers of Alberta Beer
01 · PIONEERS
SOMEBODY HAD
TO BREW FIRST.
Alberta's first craft brewery. “Pioneers” is a big word. It fits.
FORTY YEARS IN.
STILL POURING.
Est. 1985, Calgary. This is the part where breweries say “heritage.” Consider it said.
The Big Rock range
03 · MADE FROM ALBERTA
MADE FROM
ALBERTA.
Brewed, drawn, boxed and counted in Calgary. Everything below actually happens here.
SEE ALL BEERS
THE MAKING
FOUR INGREDIENTS. FORTY YEARS OF ARGUING ABOUT THEM.
Barley, water, hops and yeast. Every recipe gets brewed in Calgary and argued over until it stops being interesting and starts being right.
THE MARKS
REDRAWN AT 40. NOT REINVENTED.
In 2025 the whole brand was rebuilt: new cans, new marks, one louder shelf. The recipes never needed a redesign.
THE LEDGER
PIONEERS, PUBLICLY AUDITED.
Big Rock trades on the TSX under BR. Every hectolitre counted. Every can accounted for.
THE ROCK BOX
TWENTY CANS.
NO WRONG ANSWERS.
One box across the range. Wheat ale to IPA. Zero commitment issues.
EST. 1985·CALGARY, ALBERTA·311,594 HL TOTAL SALES VOLUME FY2025·TSX: BR
03½ · COME BY THE BREWERY
BEER HAS
AN ADDRESS.
THE BREWING HAPPENS HERE. BIG SKY IS INSIDE.
04 · FIND YOUR BEER
FIND IT
COLD.
Map any Alberta postal area, trace it back to the brewery, then hand off to Big Rock's recent delivery records for the stores. Geography here. Inventory there. No made-up stock.
ALBERTA · 105 STORES
Loading Alberta's roads, rivers and questionable distances.
THE LIVE MAP TOOK A WRONG TURN.OPEN THE OFFICIAL FINDER
MAP · OPENSTREETMAP / OPENFREEMAP. POSTAL AREAS · GEONAMES. RECENT DELIVERIES DO NOT GUARANTEE CURRENT STOCK. CALL AHEAD.
OFFICIAL RECENT DELIVERY FINDER